Village Farms Launches Campaign On Sustainability Company Debuts Movie on Environmentally Friendly Hydroperfect® Growing Practices
For Immediate Release:
Wednesday, April 22, 2009
Contact:
Helen Aquino
732-676-3003
Village Farms campaign for sustainability is blooming just in time for spring and proving, ‘What’s Good for the Earth is also good for Business’, with the release of a short movie available on their website. According to Michael DeGiglio, CEO at Village Farms, the movie has generated more interest in our, ‘Hydroperfect® Growing Methods’ and ‘Sustainability’ sections while increasing traffic to our website. ‘Everyone wants to hear our story and we are working hard to get the message out about our part in being environmentally responsible’, says DeGiglio, who also discusses the subtleties of Village Farms’ sustainable growing practices in the film.
Village Farms has employed environmental stewardship values in growing tomatoes, peppers, and cucumbers since the very beginning. And given the rising interest by food retailers and consumers alike as to how food is grown and produced the movie is timely. Helen Aquino, Marketing Manager for Village Farms reports that the movie’s content is transparent without being too technical in nature and offers a firm understanding of Village Farms’ green growing practices. The film provides concise and accurate information for all age groups and educational levels; from kids to moms, foodies to eco-consumers, pundits to politicians, and grocers to green skeptics, says Aquino. Easily viewed on the company’s homepage via the built in viewer, to learn more about Village Farms and their Hydroperfect® growing methods or to see the short movie for yourself visit www.villagefarms.com.
About Village Farms:
Village Farms is North America’s premier grower of safe and clean hydroponic produce. Our Hydroperfect ® growing methods achieve the greatest yields without the use of artificial lighting. We are proud to have recorded some of the highest Primus Food Safety scores in the industry. Environmental stewardship values such as water conservation, soil preservation, minimizing our carbon footprint, employing Integrated Pest Management, and using an intensive growing method are all paramount to our company. Village Farms proves what’s good for the earth is also good for business. For more information please visit us at www.villagefarms.com.